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Fourth Element OceanPositive Beach Towel

£40.00

The sea sponge; one of the oldest forms of animal life present on our planet today. These ancient creatures have survived millennia because of their simple structure which allows them to adapt and evolve quickly to suit different environments. Sponges and their photosynthesising endosymbionts produce up to three times more oxygen and organic matter than they consume, they filter and purify a huge volume of water every day and make a major contribution to the marine food web and maintenance of reef biodiversity. Worldwide rising ocean temperatures, over-harvesting, dredging fisheries and sewage discharge are putting these unique creatures under threat. We wanted to bring this small but mighty creature into the spotlight, highlighting and raising awareness to its importance in our ocean environment.

The sea sponge; one of the oldest forms of animal life present on our planet today. These ancient creatures have survived millennia because of their simple structure which allows them to adapt and evolve quickly to suit different environments. Sponges and their photosynthesising endosymbionts produce up to three times more oxygen and organic matter than they consume, they filter and purify a huge volume of water every day and make a major contribution to the marine food web and maintenance of reef biodiversity. Worldwide rising ocean temperatures, over-harvesting, dredging fisheries and sewage discharge are putting these unique creatures under threat. We wanted to bring this small but mighty creature into the spotlight, highlighting and raising awareness to its importance in our ocean environment.

Our super soft and absorbent, 100% GOTS certified organic beach towel design, was inspired specifically by the glass sea sponge. A unique sponge due to their ability to regenerate on the foundations of deceased sponges. They filter 250,000 litres of water every 24 hours, are home to over 85 living species and can absorb as much carbon as 1 hector of temperate rainforest. Their intricate, lattice-like skeleton structure is marvelled and admired by scientists and engineers alike, in awe of the compression they can withstand at depth. The only living glass sponge reefs that can be reached by humans exist in Howe Sound, British Columbia, Canada. These complex yet humble creatures deserve to be recognised and protected.

One side of this towel is soft terry loops, ideal for drying, and the other side is a luxurious plush velour, perfect for relaxing in the sun. OceanPositive Made in Portugal from Global Organic Textile Standard (GOTS) certified cotton, meeting the highest standards for social and environmental textile production. Organic Cotton is grown without chemical pesticides, and ensures that waste water from the agricultural process is not contaminated with chemical residues, meaning that it can return to the water course.

The production of cotton, and indeed most fabrics, is water intensive but organic protocols mean that waste water can be recycled.

  • 100% GOTS organic cotton

  • Absorbent terry for drying

  • Luxuriant velour outer

  • Cotton loop for hanging

  • Glass sea sponge inspired design

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